Well, looks like there’s no stopping it. Although one could say I had a hand in its creation in a way, I should be minorly proud. I am really curious how outsiders will perceive the new logo. I think most people will wonder why we have skeletal bird thing as a logo. But maybe it’s just me. Don’t get me wrong, it looks nice, and it would be a welcoming thing to have Milwaukee using a unified mark. Milwaukee will always be beer and brats to me though… and that doesn’t mean we’re uncultured or unrefined. We don’t drink just any beer or eat any brat after all!